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SOAPedia Home > Implementation Guides > 1. Pre-Purchase Considerations > A. SOAPware: How is it different than most? > 3. Our Marketing Strategy: Word of Mouth Advertising
3. Our Marketing Strategy: Word of Mouth Advertising
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A majority of EMR companies spend more on marketing than on development. In contrast, marketing consumes far less than 10% of our operating budget. Our successful philosophy, for over a decade, has been that satisfied customers are the best advertisements. SOAPware users promoting our products has been the single most important factor that has led to our success. It has allowed us to continue to operate with no unsecured debt, so financial risks have been minimized. Because we have not resorted to accepting venture capital, we have been able to more consistently maintain our mission to empower physicians deserving of their patients' trust. In return, our users have empowerd us with freedom from major financial challenges.
